GREEN INFRASTRUCTURE INITIATIVE FEASIBILITY STUDY

Key Services:

• Communications & Outreach

The Columbia Slough Watershed Council (CSWC) hired Samara Group in 2020 to conduct a Green Infrastructure Initiative Feasibility Study to learn more about the motivations for and barriers to voluntary green infrastructure investments by the private sector and for the CSWC to build relationships with the businesses located along the Columbia Slough. Samara Group prioritized the inclusion of a site visit form, phone call outreach, and open-ended survey questions to better understand the perspectives of local business leaders. We heard from businesses across sizes, industries, tenancy, and locations. The survey was designed for relationship-building objectives which resulted in hundreds of conversations with businesses, dozens of responses, and multiple respondents interested in site visits. Following the success of this initial project, CSWC hired Samara Group again in 2021 to conduct a follow-up survey to further build relationships with businesses along the Slough. During the Phase II survey, Samara Group helped increase outreach opportunities through designing and distributing a postcard and supporting another round of direct outreach.