Samara Group

Projects

 

Projects

 
 

Don't Pack a Pest

  • KEY SERVICES: 

  • Design Strategy

  • Media

  • Communications & Outreach

Samara Group was hired to provide design services for a federal-state cooperative educational program called Don’t Pack a Pest to enhance the message and visual aesthetic of the materials for outreach to international and study abroad students at colleges and universities. Our design solutions were informed by an evolving brand that is used by various state and federal agencies. We created a brochure that now has a reach of more than 10,000 copies distributed to travelers around the country.

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Gorse Action Group

  • KEY SERVICES:  

  • Communications & Outreach

  • Strategic Planning

  • Branding

  • Media

Samara Group supported communications planning for the Gorse Action Group (GAG), which was created to bring federal and state agencies, non-profit organizations, private industries, and local landowners together to improve regional ecology, public awareness and safety, and fire defense. Some of the services we provided to the GAG included rebranding the project, developing a multi-year Communication Plan, creating a variety of trade show materials for the Annual Gorse Blossom Festival, and designing educational handouts, branded templates, and 12 large signs on Highway 101 for a multi-year gorse removal demonstration project.


Oregon Invasive Species Council 

  • KEY SERVICES: 

  • Group Facilitation

  • Strategic Planning

  • Communications & Outreach

Samara Group is contracted to lead coordination of the Oregon Invasive Species Council (OISC). The OISC was created by the Oregon Legislature in 2001 and serves as the only state agency authorized to conduct a comprehensive and coordinated planning effort to prevent, detect, control and eliminate invasive species.

In addition to coordination of day-to-day activities of the Council, Samara Group facilitated the development of the 2017-2027 Oregon Statewide Strategic Plan for Invasive Species and accompanying action plan as the Coordinator Team for the Oregon Invasive Species Council. We used a collaborative stakeholder approach in combination with milestone tracking to ensure a finished, on-time product with stakeholder buy-in. We coordinated a working group to lead the process and multiple advisory meetings with council members, advisory members, and committees, culminating in an invasive species summit with a wide range of invasive species professionals, agency heads, and policy makers attending to shape the plan. The final product is a user-friendly, visually appealing plan that also serves as an outreach tool for invasive species education as well as a reference for 10-year planning. An accompanying 2-year action plan was developed as a working document to allow for edits over time from those who are working to protect Oregon from invasive species.

Link to Statewide Strategic Plan

Link to Statewide Action Plan

Link to Oregon Invasive Species Council website

 Brett Brownscomb, the Natural Resource Policy Advisor to the Oregon Governor, speaks during a panel discussion at the 2016 OISC Summit.

Brett Brownscomb, the Natural Resource Policy Advisor to the Oregon Governor, speaks during a panel discussion at the 2016 OISC Summit.


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Oregon Bee Project 

  • KEY SERVICES: 

  • Strategic Planning

  • Group Facilitation

  • Communications & Outreach

  • Branding

  • Marketing

The Oregon Bee Project (OBP) is an innovative and novel approach to addressing statewide pollinator health. The Project is taking a multi-pronged approach to addressing pollinator health by coordinating efforts among agencies including Oregon Department of Agriculture, Oregon State University, and Oregon Department of Forestry. Samara Group supported the development of this new and successful initiative by facilitating meetings, collaboratively designing and branding project materials, facilitating interagency communications, and implementing a statewide, online awareness campaign leading up to 2018 Pollinator Week focusing on Oregonians and their bees.

Link to Oregon Bee Project website


Emerald Ash Borer

  • KEY SERVICES: 

  • Strategic Planning

  • Group Facilitation

Working with the Oregon Department of Forestry and Oregon Department of Agriculture, Samara Group used stakeholder engagement and various facilitation techniques in conjunction with in-depth pest management research to develop an Emerald Ash Borer (EAB) Readiness and Response Plan for the state of Oregon. We coordinated a collaborative project team that included client partners, core project team, and other key stakeholders to compile species information, provide research summaries, and develop and iterate the EAB Readiness and Response Plan based on feedback from the team.

Link to the Emerald Ash Borer Readiness and Response Plan for Oregon

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Urban Biodiversity Inventory Framework

  • KEY SERVICES: 

  • Study & Framework Design

Working with five partner cities active in the Urban Sustainability Directors Network across the United States, Samara Group provided a standardized scope and methodology to inventory biodiversity in urban areas and facilitated the development of a companion online tool that can guide city-wide efforts to track data and prioritize urban biodiversity strategies.

Link to UBIF website

Link to framework document


Bull Trout Conservation and Recovery

  • KEY SERVICES:

  • Branding

  • Strategic Planning

  • Communications & Outreach

Samara Group is working with the Burns Paiute Tribe to create an outreach and education plan that raises awareness about how people can Help Native Fish in Eastern Oregon. Our goal is to communicate the ecosystem services provided by healthy streams that support threatened native fish such as bull trout while also recognizing the cultural history, economies, and family values associated with these local fisheries. The plan includes three key strategies that we are helping to implement including: stakeholder engagement, educational materials and a public awareness campaign.

Visit the Help Native Fish website

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Invasive Species Outreach

  • KEY SERVICES:

  • Communications & Outreach

  • Group Facilitation

  • Storytelling & Writing

  • Design Strategy

The Oregon Department of Agriculture's (ODA) Insect Pest and Prevention Management office is tasked with projecting the state from invasive species. In 2014, the Asian gypsy moth was found in Northeast Portland, triggering an eradication protocol which included an aerial spray of organic pesticide, BtK. ODA contracted with Samara Group to coordinate a more inclusive and participatory engagement process to help residents in the area understand the impacts of Asian gypsy moth and the ramifications of treating aerially. We facilitated stakeholder meetings, collaboratively designed outreach materials and outreach events, developed scientifically based materials and assisted in organizing internal communications between stakeholders.


Japanese Beetle Eradication

  • KEY SERVICES:  

  • Communications & Outreach

  • Strategic Planning

Following the discovery of the largest detection of invasive Japanese beetle in Oregon history, the Oregon Department of Agriculture (ODA) utilized our expertise in messaging, stakeholder identification, meeting facilitation, and community outreach in preparation for the treatment of private properties within the affected area. We developed team strategies for the project, a communications plan and a project website. We worked side-by-side with ODA staff to reach out to over 1,400 households within the treatment area in year one and over 5,800 in year two. This process resulted in positive community relationships and successful completion of two treatments as part of this multi-year project. We are continuing to support the ODA and adapting our services to meet the needs of the next phase of the project.

Link to Japanese beetle project website

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 Image from an ArcGIS Story Map by Andrew Addessi, Portland State University:  http://arcg.is/2fHFcL0

Image from an ArcGIS Story Map by Andrew Addessi, Portland State University: http://arcg.is/2fHFcL0

West Willamette Restoration Partnership

  • KEY SERVICES:

  • Group facilitation

  • Strategic Planning

  • Wildlife & Vegetation Monitoring

Samara Group has shown exceptional ability to work with a diverse group of partners and incite involvement among public and private landowners. Samara Group has facilitated the partnership through various challenging organizational exercises and has ensured the partnership’s strategic plan moved forward. Some of the responsibilities of holding this position include effective communication (newsletters, outreach materials, website maintenance, social media, etc.), facilitation of productive meetings and all associated follow-up processes, fundraising, data collection and research, and general organizational capacity building.


Link to West Willamette Restoration Partnership Website


Western Pond Turtle Project

  • KEY SERVICES:

  • Communications & Outreach

  • Wildlife & Vegetation Monitoring

  • Habitat Assessment & Connectivity

Working with the Oregon Department of Fish and Wildlife, Samara Group is coordinating occupancy surveys and pre/post restoration monitoring of Western Pond Turtles across their range in Oregon. As part of this effort we have trained professional biologists and community scientists on proper methodology to conduct visual encounter surveys and are coordinating efforts to answer important research questions and conduct occupancy analysis. In addition we are working to document and assess the impact of restoration activities that seek to improve habitat and nesting resources for the Western Pond Turtle.

Link to iNaturalist page where community scientists and others have reported their sightings of Western Pond Turtles

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International Urban Wildlife Conference

  • KEY SERVICES:

  • Branding

  • Marketing

Samara Group worked with the International Urban Wildlife Conference (IUWC) planning committee to develop an event logo and branding elements for the 2019 international conference, which will be hosted in Portland, Oregon in 2019. To date, the logo and branding elements have been used for outreach materials and on their website.